Tuesday at Apple’s headquarters in Cupertino, California, is the company’s most significant launch event of the year. There, the iPhone 15 and other new products are scheduled to be unveiled.
To introduce the goods, Apple will show a taped video with corporate leaders. This video will be aired on YouTube and Apple’s website. The event from the prior year lasted roughly one and a half hours. Since 2020, Apple has used taped movies for its product presentations.
The company’s launches are critical because they generate excitement for the products and prepare the corporation for a marketing blitz leading up to the December quarter, which is when it makes its highest annual sales. The fact that 31 million people have viewed Apple’s debut film from last year on YouTube shows that buyers still want to acquire information straight from the business.
Source (CNBC)