Spammers will find it more difficult to send messages to Gmail users, Google announced on Tuesday.
A one-click unsubscribe button must be included in emails sent by senders who send more than 5,000 messages per day to Gmail users, according to the business.
Additionally, they’ll have to configure their systems so they can demonstrate that they own their domain name and aren’t faking IP addresses, validate their email address, and provide other proofs.
Alphabet-owned If a sender’s emails are repeatedly flagged as spam and fall below a “clear spam rate threshold” of 0.3% of all messages sent, as determined by Google’s Postmaster Tools, Google says it might decide not to transmit their communications.
The changes will take effect in February 2024, according to Google, which has contracted with Yahoo to make them.
The actions illustrate the continuous conflict between large tech companies and spammers who use public services like email to send phoney messages and upset consumers. Machine learning techniques have been used for years to combat spam, but there is still a constant back-and-forth conflict as spammers find new ways to evade filters.
By addressing a few issues in the background, we can maintain email functioning properly, according to a blog post by Google product manager Neil Kumaran. “These modifications are like a tune-up for the email world.” “However, this is not a one-time workout, just like a tune-up. The email community as a whole must work together and be vigilant constantly to keep email more secure, user-friendly, and spam-free.