A new record was reached and expectations were exceeded when online spending in the United States during Amazon’s 48-hour Prime Day event jumped 11% year over year to $14.2 billion.
Due to back-to-school shopping and a “apparent product refresh cycle,” Adobe stated that the strong showing was fueled by customers looking to buy Bluetooth speakers, TVs, and tablets in large quantities.
This differs from the previous year, when consumers who were fed up with inflation stocked up on office supplies and pantry items during the sale.
Throughout the two days of the event, the business had projected that online sales by American consumers would reach $14 billion.
Adobe monitors sales across a large range of US retail websites in addition to Amazon. Several stores now routinely stage rival promotions around Amazon’s Prime Day, which took place on Tuesday and Wednesday, as a major source of income.
Source (CNBC)
