With their online marketing campaigns and low-cost products from China, such as $3 shoes or a $15 smartwatch, Temu and Shein have become hugely popular in the United States.
E-commerce giants in the United States including Amazon, eBay, and Etsy now face new competition from the emergence of inexpensive shopping applications and TikTok Shop from ByteDance in China.
Several industry observers attribute a large portion of their rise to the de minimis exception, a trade loophole that permits shipments valued less than $800 to be imported into the United States duty-free from China.
It’s a “concerning trend,” the top public policy officer at Amazon, that warrants additional investigation by international regulators. Â The laws governing what you can display as your list price versus the sale price are quite tactical in nature, and I believe they are not usually followed.
Source (CNBC)