Google unveiled a daring step on Monday that will have a significant impact on marketers and the internet’s future.
Late on Monday, the largest internet company in the United States said that it was going back on a long-planned decision to remove third-party cookies, which are essential text files that track users’ online activities for advertisers.
But specifically, what are cookies? Furthermore, how does Google’s choice affect the advertising sector or your future interactions with the web? All the information you require is covered by CNBC. Describe cookies.
A visitor’s browser receives cookies, which are little pieces of code, from websites. While the user browses other websites, they stay.
These snippets of code discreetly monitor our online activity, gathering data on things like the products we frequently purchase and the queries we frequently pose.
They now play a crucial role in helping marketers fine-tune the audience they target with their web adverts.
Source (CNBC)
