Saturday, May 2, 2026
HomeBusinessWhy Great Wine is Tantalising Investors' Appetites and is no Longer a...

Why Great Wine is Tantalising Investors’ Appetites and is no Longer a “Closed Club”

Paris, Beaujolais — A sign in Villefranche-sur-Saône, Beaujolais, states, “There are few things in life that can’t be enhanced by a superb wine,” as the French wine region celebrates the start of a new season.

As investors and oenophiles alike look to diversify their portfolios with a more diversified mix of assets, that is a slogan that is increasingly being applied to investing.

A solid assortment of alcoholic beverages can serve as a great complement to conventional investing, given its lack of association with the worldwide stock market. All wines, however, are not created equal, and having an experienced palate will help you determine where to begin.

“To appreciate excellent wine, one must have years and years of learning and understanding—unlike when enjoying a bottle of wine that you open, share with friends, and have a fantastic time—said Nick Pegna, global head of wine and spirits at Sotheby’s, in an interview with CNBC.

It is an intellectual and hedonistic experience for people, which is something I find quite intriguing.

favourable results

When comparing the annual returns of collectibles such as paintings, watches, vehicles, and handbags, fine wine consistently emerges as one of the best-performing alternative asset classes in the Knight Frank Luxury Investment Index.

Fine wine has had a price increase of 149% over the last ten years, making it the alternative investment with the second-highest return, after whisky (322%) and far ahead of currencies, vehicles and jewellery.

The most well-known bottles among them increased even further, with wines from Burgundy, a region of France known for its pinot noir and chardonnay grape varietals, rising by 214% within the same time frame.

But investing in good wine usually requires time and a strong stomach, just like the ageing process itself.

The Liv-ex Fine Wine 100 benchmark, which measures the 100 most traded fine wines on the secondary market, shows that prices declined 11.3% in the year to October, retreating from a high base following a Covid-induced rise.

Source (CNBC)

SourceCNBC
- Advertisment -

Most Popular

Recent Comments