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Why TikTok Shop is Attracting Amazon Sellers and Retailers in Spite of an Impending U.S. Ban

Standing in front of her smartphone at the Waukegan, Illinois, warehouse of her hair-care company, Sarah Potempa wore a sparkling dress and a Santa hat on top of her strikingly pink hair.

Time to head to the office. Celebrity hairstylist Potempa makes several weekly live appearances on TikTok.

As she packs up orders of her popular Beachwaver curling iron for six to eight hours at a stretch, Potempa livestreams herself during what she refers to as “the packing show.”

The stream on November 20 had a party vibe, with Potempa stopping occasionally to dance to 50 Cent’s “In Da Club” while handing out orders.

Source (CNBC)

SourceCNBC
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