According to new guidelines developed by the corporation, election commercials airing on Google and YouTube that were produced using AI will soon need to have a clear disclosure.
In-depth campaigning for the 2024 presidential and congressional elections coincides with the introduction of the new disclosure rule for digitally altered or created content. At the same time, worries about the ease with which false information can be generated and disseminated online have been exacerbated by emerging AI tools like Google’s Bard and OpenAI’s ChatGPT.
We’re extending our standards to require advertisers to disclose when their election ads contain content that has been digitally manipulated or manufactured, a Google spokesman said in a statement. “Given the increased ubiquity of technologies that produce synthetic content, we’re pushing our policies a step further,” the spokesperson added. “This upgrade expands on our ongoing transparency initiatives; it will assist further support ethical political advertising and give voters the data they need to make educated decisions.”
The rule will go into effect in the middle of November and mandate that election advertisers reveal whether or not their advertisements that feature AI-generated parts are computer-generated or do not depict actual events. Such a notice is not necessary for small adjustments like brightness adjustments or image scaling.
Source (CNBC)
